I created a separate Instagram account devoted to alternative wedding and elopement photography and became affiliated with various industry directories, parting with hard earned money in the process. Lesson number one. Don't waste your money! These communities really only serve as networking opportunities, but it's very easy to be side tracked into thinking that exchanging likes on posts will translate into bookings. As time moves on, I've realised that my work and opportunities have come from word of mouth, self promotion (mainly getting published), forging relationships with local venues and good old Google.
Outside of the cyber space bubble, I've encountered freelance photographers who openly acknowledge that they take whatever job comes along and if you were to scroll through their Instagram gallery, you might be surprised. A good example is a local press photographer. He also does weddings. His Instagram account is void of any wedding or photo journalistic content. Instead, he devotes that space to his passion for street photography.
And therein lies lesson number two. Time is precious. I've made the decision to suspend my wedding Instagram account and focus on my original account and include the varied content I choose to share (obviously incorporating examples of my wedding photography). Social media is a beast and the official advice is very contradictory. Stay in your lane; concentrate on one area of expertise vs Let people see the real you and what you're about.
For better or worse, I'm doing it my way. I'm tuning out advise from supposed experts and forging my own path. Ultimately photographers love taking photos. Some might be passionate about travel or street photography; others (including myself) enjoy exploring multiple genres. This might invite accusations of Jack or all trades, master of none, but I happen to think that you learn something with each and every challenge and every bit of experience informs your work moving forward.
Anyway, I've had a busy old couple of months, with my camera working overtime. Having agreed to take some behind the scenes photos at a studio beauty shoot in Birmingham, I've realised just how much I love photographing people.
I got the bug at the beginning of the year after setting up a little home studio and arranging a Hollywood inspired photo shoot. (Read about it here: Winter Peach Photography: Hurray for Hollywood). I received the news last week that that first studio session with Ania Cummins as the 1950s pin-up (her look created by Sensual Passions) has now been published in Michael Bann's US magazine Retro Lovely.
Obviously weddings are full of people, but the beauty shoot was different. The majority of people there were entirely comfortable in front of the camera. They do it for a living and know how to pose. The others were there for content creation and were also therefore happy to be photographed. There was no cajoling or utilisation of relaxation tricks and techniques. I just had to concentrate on spotting the golden moments and pointing and framing the shot.